Your TikTok activity can power your shopping when you allow us to connect it to TikTok Shop for an experience that better reflects your interests. The data shared between the two services can include interactions with videos shown on the For You feed (likes and comments), and TikTok Shop activity (browsed or purchased products). By combining this data, we'll be able to offer a more personalized experience throughout TikTok. For example, when your activity data is connected, you may see product recommendations for dog toys if you've interacted with videos using the hashtag "dogs."

Manage your settings

You can manage whether your TikTok activity is connected to TikTok Shop in your account settings. Your choice won't impact other settings, like your personalized ads settings.

To manage these settings, go to Settings and privacy > Security & permissions > Apps & service permissions. From there, you can select whether you'd like to separate your activity between TikTok and TikTok Shop.

Should you choose not to connect your TikTok activity to TikTok Shop, you can still enjoy TikTok and TikTok Shop, but content and product recommendations will be less personalized. If you opt out, you may still see personalized product recommendations for related shoppable content — for example, we may recommend dog toys if you've interacted with shopping-related dog content or purchased other dog-related products.

How we use your data

Whatever you choose, we'll still use your TikTok profile data (such as your avatar, handle, or date of birth) when you use TikTok Shop, and we'll combine data across our services to maintain and enhance the safety, security, and stability of our platform.